Bar Of The Week for Friday the 30^th of May / Viernes 30 de mayo

¿Dónde/Where? MOMA
¿Qué/What? BOTW
¿Quiénes/Who? Everyone is invited / todo el mundo.
¿Cuándo/When? Saturday the 30^th of May, 2008
¿Horario/Schedule? 11:00 - 06:00
¿Dirección/Address? Calle Jose Abascal,56 MAP
¿Metro? GREGORIO MARAGNON

IMPORTANT: bring IE Student card. Drinks 8 Euros till 03:00. Very important to dress smart. No casual clothes will be accepted.

IMPORTANTE: Trae tu carnet del IE. Copas a 8 euros hasta las 3.00 am. SIN camisetas ni deportivas!!!

Check out last year's event in / Échale un vistazo a los eventos de años anteriores en: http://studentoffice.ie.edu/2007/07/celebrating-diversity.html (scroll down to Global Village Second Edition)

IE Telecom Club is delighted to invite you to the conference

 

"Yahoo & Its Mobile Strategy"

By

Alejandro Romero, Director Strategic Relationships, Yahoo, Iberia.

Topics: Yahoo´s view of the mobile world now, their positioning & rational to focus on mobile, their key products

When & Where:

Tuesday, 3rd June, at 1715 Hrs, Serrano 105, IE Business School.

90 places are available

Bar Of The Week for Friday the 23rd of May is:

¿Donde/Where? SERRANO 41

¿Qué/What? BOTW
¿Quiénes/Who? Everyone is invited / todo el mundo
¿Cuándo/When? Friday the 23^rd of May, 2008
¿Horario/Schedule? 11:30 - 05:00
¿Dirección/Address? Calle Serrano, 41 Map

¿Metro? Serrano / Nunez de Balboa / Ruben Dario

Freeman saw early that there were high potential target groups for e-commerce which have not been served yet.

Freeman explained that teenagers at that time spend around 153bn in shopping malls, were highly familiar with Internet and most of the time responsible for new technology purchases within their families. Freeman argued: "Teenagers like Cybermoola because it allows them to shop independently." Cybermoola was therefore created which a particular focus on teenagers and minority groups who either do not have credit cards or do not want to use them for e-commerce due to credit card fraud etc.

Consumers were able to purchase Cybermoola from branded retail chains, similar to purchasing a pre-paid phone card, such as Foot Action stores in the Dallas, Texas area, and ShopRite grocery stores in the Northeast. A customer takes the Cybermoola unique serial number to the Cybermoola Web site and creates an account that subsequently will be accessed only by an e-mail ID and PIN. Cybermoola users could make "same as cash" purchases from any of the merchants in the Cybermoola network, which is considerable, but they didn't have any purchase protection (comparable to credit cards) when they do make a purchase.

Because Cybermoola knew where customers buy Cybermoola, where they spend it, and what they purchase, merchants in the network can benefit from detailed purchasing behavior to offer targeted cash-like incentives to customers. However, Cybermoola was not able to leverage on that in the way as it would be possible today in the post "Google Area", explained Freeman. His Business was created to work on a large scale only, due to the very little margins this business model was able to achieve.

Mr. Freeman was able to raise around US $ 650.000 seed financing from Business Angels whom he considers with hindsight were not the right investors for his Venture. He himself was hoping for investors with more experience in this business area. Mr. Freeman was supported by his wife Luisa Piñole and two other Co-Founders who all brought valuable skills to the Venture.

By the end of 2000 the Cybermoola had around 50.000 users and was exceeding all expectations. However, the Company was still burning cash and was therefore looking for additional investors. The bursting of the dot-com bubble in 2001 marked the beginning of a relatively mild yet rather lengthy early 2000s recession in the developed world, which made it impossible for Cybermoola to conduct a second round of financing and eventually forced the owners to liquidate the Company.

Overall Freeman has valued this time as an extraordinary learning experience and encouraged all of the attending students to become entrepreneurs themselves but warned them that they might have to become serial entrepreneurs as re-entry into big corporations goes against the nature of an independent entrepreneur.

MEN WHO Have Made a Name for themselves

We are proud to present the founders of Grupo BTP - one of the leading distributors of consumer products in Venezuela: Stephane Bardinet, Guillermo Trigo and Luigi Petrilli.

After an extensive and successful working experience in the corporate world, they decided to join forces and start their own business in 2005, creating a group of companies employing today over 200 employees with sales of 60 Million Euros a year.

3 Entrepreneurs with very different backgrounds:

Stéphane Bardinet graduated from the Ecole de Commerce de d'Administration in France and has 32 years of experience in the alcoholic beverages industry.

Guillermo Trigo, a computer engineer with a postgraduate degree in finance and 25 years of experience, has held several senior positions in Venezuela's leading firms.

Luigi Petrilli Errini, a navy officer, turned businessman, who spent many years with Johnson & Johnson and eventually went on to set up his own company.

Please join us for a stimulating discussion Tuesday, May 20 from 18:00 to 19:30 in room S-101.

A few data on Grupo BTP

BTP Transporte S.A. This transportation company owns its fleet of trucks and manages third party outsourced transport units to service companies of the group as well as external customers.

BTP Consumo S.A. After a couple of years the company has diversified its portfolio and is now also distributing in Venezuela non alcoholic consumer goods from important companies.

Today, the company has entered into a new venture in the non-alcoholic drinks business, to manufacture its own drink brands in Venezuela and distributed them in the territory and abroad.

The group's mission is to add value to all what we undertake through transformational thinking, working along with our people, customers and strategic partners to grow together and to be recognized as the reference company in consumer goods distribution and logistics services.

For more information, send us an email

Interbrand is an international top brand consultancy which serves clients worldwide from 30 offices including New York, London, Madrid, Milan, and Paris. They assisted companies such as Xerox, Unilever, Sony, Johnson&Johnson, UBS, IBM, and Kraft Foods manage their brand assets to create value. Interbrand is expert in packaging design, retail design, brand valuation, brand strategy, naming and verbal identity, corporate identify, digital branding tools, brand analytics and integrated brand communications.

 Bar Of The Week for Friday the 16^th of May is:

Important to bring IE Student card: ticket at the entrance door (12 euros x 2 drinks). Very important to dress smart (no casual clothes will be accepted).

The audience was able to hear first-handed from the CEO about the start-up of the new company and the challenges facing the launch of the mobile service provider. másmovil has been supported by companies such as Northzone Ventures, Schibsted, and Dehesa de la Plata S.L. which facilitated the business setup.

As a start, Meinrad gave a quick overview of the competitive landscape and explained why másmovil chose yellow as their color (the existing competitors have the colors red, blue and orange).  "We have managed to reunite a European Team of telecommunication experts. They don´t only bring numerous years of industry experience to the table; they also combine knowledge of the Spanish market with previous experience of launching mobile service providers in other European countries", Meinrad explained.  He talked openly about how they identified their opportunity since current Spanish mobile phone customers were mostly unsatisfied with high prices and bad customer Service.The Company aimed to address these issues through an innovative communication strategy targeting young spirited people.

As their marketing budget was limited, they took a strong grassroot approach focusing on acquiring customers 1 by 1 through recommendations and community marketing.

Even though másmovil took an emotional approach in their marketing communication to reach their main target of students and young people between the ages of 18 and 25, they wanted to stay true to their motto Telefonica 3.0 and communicate the objective benefits of their mobile service: másmovil is the cheapest mobile service provider in Spain offering a combination of prepaid + postpaid tariffs. Their cheap tariffs of 8ct and 10cts per minute are recognized by renowned Spanish consumer organizations and are the main competitive advantage. "Through our tariffs we are setting up market entry barriers for competitors. Apart from the prices we are operating highly efficient which gives us a cost advantage", Meinrad pointed out. Additionally the measured customer satisfaction of másmovil customers is higher than industry average. "The market is starting to change. Customers realize that a free phone with a contract isn´t really a free phone. They are discovering the hidden costs and are increasingly looking for real benefits."

Meinrad said he was convinced that their product had to convince with the objective criteria and benefits; i.e. being cheaper and not just with emotional benefits like a great free phone. If másmovil is able to overcome the image problem associated with a low cost mobile service provider, they are likely to become very successful in the Spanish market.

According to the CEO, the first months have exceeded expectations.  In the following years, new mobile service providers in Spain are expected to capture 15% of the market and másmovil is determined to capture the biggest chunk of this.

Tenemos una nueva y estupenda actividad para los que no han comenzado a bailar tango con nosotros todavía. El Sábado, 24 de mayo organizamos un curso intensivo de tango. Esta será la ultima oportunidad para aprender a bailar el tango antes del verano.

Programa:

16:00-17:00  Iniciación al Tango Argentino: elementos básicos, caminadas, ejercicios del equilibrio

17:00-18:00  Posiciones, la salida, cruzada

18:00-19:00  Cambios de dirección

Profesor: Burak Koyuncu (www.burakkoyuncu.com)

Lugar: Centro El Horno (sala 7) - C/ Esgrima, 11 (Metro: Tirso de Molina).

Precio: 25 Euros

Para reservar: koyuncuburak@yahoo.com / 647 12 91 54 (Burak)

 The program would be the following:

5th of June, leaving IE at 15:00 Madrid - A Coruña. Arrival in A Coruña at around 22:00. Dinner near by the hotel and walk around the city.

6th of June, 09:30 trip to Inditex. Visit until 13:00. Lunch in the city.

6^th of June, trip back to Madrid in the afternoon. The alternative is to go back to Madrid on the 7^th of June in the afternoon.

Inditex only allows a group of 20 people for the visit; therefore we have opened a doodle link (first come, first served). Sorry, but the group is already closed.

Once we know who is coming, we will send another doodle link for you to vote when you prefer to come back to Madrid. We will let you know the final decision ASAP in case you are not interested.  

To share their experiences and leanings, the Student Office took an interview with them as following:

Yes, we'd like to thank those people who ever helped us, and the best wishes to the other mates. In spite of being busy they took out their time for us and boosted our moral. Without the immense supports from them we couldn't have made such a performance. Good luck for the teams next year!

April 23, 2008, Madrid: IE Telecom Club organized its speaker series with an eminent speaker Mr. Agustin Nunez, Director for Innovation Services and New Devices, Telefónica, España. The topic for the event was "Predicting the Future of Mobile Business". The event was attended by Ricardo Perez, Program Director of Master of Management Telecom & Digital Business and management students.

Although Telefonica is expected to touch the customer base of 300 million worldwide by 2010, its revenue may not increase proportionally. There is a new threat poised to its traditional revenue source namely voice calls revenue. The threat is poised in the form of free calls over internet using VoIP (Skype). Mr. Nunez talked about the new revenue sources for the telecom service providers.

The future revenue source is mainly based on the Data Traffic from the mobile devices. To encash that Telefonica has started open mobile forum http://www.open.movilforum.com/en/. This initiative aims at capturing the talent and innovation of the independent API developers to create wonderful applications on SMS, MMS, and GSM etc., which can be used by the Telefonica Mobile phone customers for free by downloading those applications from the website.

On the 17th of April the IE Business School Net Impact Chapter attempted a radical new fundraising event never before seen at IE Business School – a Professor’s Auction.

We were delighted with the overall positive response from the teachers and were able to sign up 9 of the 11 we approached! Students formed bidding groups in advance and came ready and determined the day of the event to bid generously for their professor of choice. Two dynamic students took the lead on auctioning the event, Marco Guarda and Ricardo Pedraza, and were able to work the crowd like professionals. Two amazing bids came in at €350 for Gonalzo Garland and the same amount for Juan Santaló! At the end of the day, we were able to raise about €1500 to raise money for Kabila, a local non-profit that supports African immigrants in Spain (www.kabila.org). Beyond the great response and turn out (despite the dodgy weather!), we already have students asking if we are going to do it again.

The professors (and administration) that participated were:
Margje Guerts
Manuel Becerra
Ignacio de la Vega
David Bach
Gayle Allard
Juan Santaló
Salvador Carmona
Gonzalo Garland
Tomás Gutiérrez
Gayle Allard
Juan Santaló
Salvador Carmona
Gonzalo Garland
Tomás Gutiérrez