We counted also with the presence of David Bach, MBAs Vice dean and Academic Director of the IMBA, as moderator. In front of an enthusiastic attendance, the following topics were discussed: what is Corporate Social Responsibility (CRS) and why it is relevant for Companies nowadays, which strategy should be applied to implement CSR in a Company, which are the economic, social and environmental implications of Corporate Social Responsibility and finally the successful case of Ernst and Young and the advantages that Social Corporate Responsibility has brought to this multination.

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El pasado 9 de abril de 2008, el Capítulo de Net Impact del IE Business School en colaboración con Ecologie, organizó una conferencia sobre “Responsabilidad Social Corporativa en una Multinacional”. Los ponentes invitados fueron Don Alfonso Cienfuegos Heredia, Senior Manager de Ernst and Young España y Don Carlos Arango Arconada, Head of Internal Communications and Corporate Responsability en la misma Compañía. Se contó también con la presencia de David Bach, Vicedecano de MBA y Director Académico del IMBA, como moderador. Ante una nutrida asistencia, se discutieron entre otros, los temas de Responsabilidad Social Corporativa (RSC) y su relevancia para las empresas hoy en día, la estrategia que debe utilizarse para implementar este tema dentro de una Compañía, las implicaciones económicas, sociales y ambientales de la RCS y finalmente el caso exitoso de Ernst and Young y las ventajas que le ha traído a esta multinacional la inclusión del tema de la Responsabilidad Social Corporativa.

Organized by IE Net Impact Chapter and IE Finance Club, with Morgan Stanley Ethic Fund

The event will take place in:
Classroom S-101 in Serrano 99, on Wednesday 16th of April from 6:00 p.m. to 7:00 p.m.
There are 64 places available – served on a first register first serve basis (see below).
The conference will be in English.

Fund management is nowadays a hot topic for many people because of the results that fund managers have been achieving for the last year. In order to know a little more about how they work we have invited Mr. Ignacio Dolz de Espejo, Morgan Stanley Ethic Fund Manager to talk about this issue, and in order to make it more interesting he will talk about social responsible investments in the fund universe, with the example of the Morgan Stanley Ethic Fund.

Who should attend? Anyone interested in fund management and/or social responsible investments.

How can I register? Please reserve your seat HERE

Date: Wednesday, April 9, 2008
Time: 17:30
Place: María de Molina, 7, Aula D-101
RSVP: Space is limited. Please RSVP by clicking here

Speakers:
Alonso Cienfuegos Heredia, Ernst & Young Spain, Human Resources Senior Manager
Carlos Arango Arconada, Ernst & Young Spain, Head of Internal Communications and Corporate Responsibility

Topics of Discussion:
• What is Corporate Social Responsibility and why is it important (both for society and companies)?
• How to start up CSR in a company – the basics
• The economic, social and environmental aspects of CSR
• What do we want to achieve with a CSR strategy?
• The case of Ernst & Young

Last week, on March 5th, IE Women in Business Club (IE WIB) organized, in collaboration with IE Finance Club, IE Net Impact Chapter and Club de Emprendedores Colombianos, a conference on Microfinance.

The conference started with a financial course on microfinance institutions, their target (self-employed poor, especially women, who have little or no access to formal credit), risks, assets and empowerment, conducted by Prof. Gutiérrez.

Marcela Torres Córdoba, IMBA08, Vice-President of IE Net Impact Chapter and of Club de Emprendedores Colombianos, illustrated the key concepts with her own microcredits project in Colombia.

Please, visit IE WIB Blog to read the article on this event and post any comments.

IE Women in Business in cooperation with the IE Finance, IE Net Impact Chapter and Colombian Entrepreneurs Clubs are delighted to invite you to the conference: "MICROFINANCE. The world of microloans: a women's world".

Microfinance refers to the supply of small amount loans, savings, and other financial and non-financial services to low income people. Microfinance programs have generally targeted poor women. It is an activity that has grown above the average of the industry and we invite you to find out about its origins, development and the reasoning behind the target segment and its high performance indicators.

Speakers:
Tomás Gutiérrez Pérez, Professor of Finance at IE Business School. Tomás will tell us about the history and background of the Grameen Bank, founded by Muhammad Yunus. He will explain why this is a women's world, the evolution of microloans and the future of Microfinance.

Marcela Torres, IMBA 2008 Student. A practical example. Marcela has done extensive research in this field and has launched a project in Colombia. She will tell us about her experience and how she has contributed to help women building successful businesses in Colombia.

When: Wednesday 5th March 2008
Venue: Aula Magna (María de Molina, 11)
Time: 6.30 pm (duration: 1.5 hours)
The conference will be held in English.

REGISTER for this event HERE, writing your NAME and EMAIL.

Net Impact invites you to "A Sustainable Perspective"

* Arthur Dahl : "The limits and potentials of planetary sustainability"
* Augusto Lopez Claros: "Why good policies matter"
* Daniel Truran will act as moderator.

FOR MORE INFORMATION AND REGISTRATION

Brent and Alfredo (IMBAs 2007) will present their case at New York JPMorgan HQ on December 6th and 7th, along with other finalist teams from Harvard, Columbia, Chicago, Standford, NYU and Cornell. IE is the only European Business School to reach the finals.

This is the last NGO to receive the money risen by the Global Village. More than 1500 € have been split among Un Techo para Vivir, Koinonia and Skip. Congratulations to all the participants and specialy to those who have participated in the co-ordination of the event. Soledad Pons (MBA2007), Laurence Friberg (MBA 2007), Guillermo Ortega (IMBA 2007), Stephane Yann Berton (IMBA 2007) and Brent Latham (IMBA 2007) Good Job!

Brent Latham (IMBA 2007) with children included in the Skip program

Supporting Kids in Peru is one of the Charities that the Students chose to support. The Global Village was a great opportunity to enjoy diversity and to have a great time, but also to think about the rest.

Roxana Buendía (MBA2006), who has been volunteering with Koinonia Community during the summer, had the opportunty to give them in person de Global Village Donation to this NGO. This funds will be used for the well being of the children they support.

Please clic in this JPG and you will be able to read the letter Koinonia Community has addressed to Max Oliva, our Associate Director for Social Impact Management, who was in charge of this project on behalf of IE.

GLOBAL VILLAGE, SECOND EDITION

Wednesday, the 4th of July, the Global Village took place at Instituto de Empresa. It was organized by IE Net Impact chapter but we would like to thank everyone who helped out in any manner. These people include the organizing committee, the country stand coordinators, those who prepared food or presentations, and all those who attended and helped support this cause.

Photos: © Otmar Winterleitner

The event raised around 2.000 euros which will be split between four NGOs: : Koinonia (Kenya), Skip (Perú), Un Techo para mi país (Latinoamérica) and New Gate to Peace Foundation (Jerusalem) further to the election of each student.

Do not forget to click on the pics to see them bigger!

At about 3 in the afternoon, many people began the preparations, led by Stephane (IMBA07) who took charge of the logistics. At the door, the rest of the people were met by Guillermo (IMBA07), Lau (MBA07), Sole (MBA07), and Brent (IMBA07). More than 200 people attended! They were IMBAs, MBAs from September and February intakes, the Master in Telecom and Digital Business, Master in Finance and Marketing.

The Arab table, well, capet and the Samba guys

Spain is different, indeed, serving paella with a polo shirt... Ecuador and Vive la France!

Photos: © Otmar Winterleitner and SO

The regions and countries represented were: Arab Countries (Egypt, Iraq, Lebanon among others), Brazil, Central America (Honduras, El Salvador, Costa Rica, Panamá), Colombia, Dominican Republic, Ecuador, France, Germany, India, Italy, Japan, Macedonia, México, Netherlands, Peru, Portugal, Russia, Spain, Switzerland and USA.

Germans and Indians, BBQ + TATOOS

The Global Village had a dual purpose: to raise money for the NGOs and to celebrate the diversity of countries at IE. IE has a very international student body, so we should take advantage to learn about the cultures of others in all aspects.

Japan and Eastern European Countries, here Macedonia, Slovenia and Bulgaria

The typical dress and dance, the food and drink, even manners of smoking were demonstrated. We saw how typical Indian tattoos are done using inks brought from this land, which will last several weeks! We tried tasty German sausages, arepas Colombianas, Spanish tortilla, Swiss raclette, Brasilian guarana, or Portuguese Port. It was an advantage to be able to smoke sisha over the luxurious Asian carpets surrounded by classmates.

¡Viva Mexico!, the Netherlands and Russia Na zdarovia!

Photos: © Otmar Winterleitner and SO

Under the hot sun, Cervezas Sol were enjoyed very cold, one of the brands of beer that the Mexican community likes, and also everyone else too. At a certain moment of the afternoon, the time of the Brasilian Samba arrived, and everyone began to dance. The Partners Club was present too, as Karina’s presence showed. Otmar, as always, took very good photos.

Peru, great Ceviche! and Spain: tortilla, croquetas and paella

When the sun went down and it was time to end the event, it was very difficult to accomplish since the unforgettable moment meant no one wanted to go home.

Portugal with the Spanish Professor, and Didn´t you know? now Switzerland is between Peru and Ecuador!

Again, thanks for participating and making this one of the most interesting and diverse events at IE!

Photos: © Otmar Winterleitner and SO: We had almost everything!: Kilts, San Fermín, Great Yuca and perfectly sweet dates

Photos: © Otmar Winterleitner

We had great time! Thank you Sol!

Otmar, behind the camera you always miss the photo!

LO QUE NO MATA FORTALECE

El proyecto Alcatraz es la historia de cómo transformar un revés en una fortaleza. Es un ejemplo de liderazgo, emprendedurismo, negociación, y responsabilidad social corporativa. Es un caso que ya se estudia en las mejores escuelas de negocio del mundo.

Los hermanos Vollmer heredaron en 1996 un proyecto, Santa Teresa. “Estaba agonizante, adolecía de una total falta de liderazgo y foco en el negocio”. Aunque fue declarado inviable por todas las posibles fuentes de financiación, ellos apostaron por una reestructuración que requería:

• Creer testarudamente en el proyecto
• Cambios radicales en la cartera de productos
• Remar sin parar y sin mirar a los lados.

COMO EL AVE FENIX, RON SANTA TERESA, RENACE DE SUS CENIZAS

En enero del 2000 la empresa es portada de los diarios económicos como ejemplo empresarial de reflote de una compañía. Pero ese mismo año y mientras se está fraguando la nueva Constitución se produce la “invasión” de Santa Teresa por un grupo de casi quinientas familias.

“Decidimos no ser víctimas pero tampoco victimarios” Afirma Henrique Vollmer. Y se pusieron a negociar. Omar Rodríguez, cabecilla de los invasores, las autoridades y los Vollmer llegaron a un acuerdo. Los invasores, la mano de obra y el gobierno las infraestructuras. Ellos, la tierra y el proyecto.

ME INVADES EL TERRITORIO TE INVADO LA MENTE

“El mapa tiene que ampliarse y no puede limitarse al terreno”. Y así es como surge un proyecto que implica vivienda, valores, estrategia, turismo, seguridad y en definitiva desarrollo.

Aunque se hace un gran esfuerzo en educación sobre droga y violencia se produce un terrible ataque a un inspector de seguridad. Entre las dos opciones posibles, no hacer nada o desencadenar una escalada de violencia los Vollmer deciden una tercera opción: Negociar y de esa negociación surge la oportunidad.

ALCATRAZ, LAS PEORES CARCELES SON NUESTRAS PROPIAS MENTES

Se localiza a los agresores y se les ofrece un trato: Trabajo no remunerado durante tres meses y el compromiso de transformarlo en un puesto fijo. Al principio sólo eran dos, y fueron ellos mismos quienes propusieron incluir en el proyecto a un grupo de compañeros de la primera mara. Se presentaron 20. Pero Alcatraz sigue adelante y reta a la mara del cementerio a unirse al proyecto.

El rugby es la herramienta que sirve para encauzar la energía negativa y convertirla en positiva “todos ellos son líderes a su manera”. http://www.proyectoalcatraz.org/

Cada alcatraz supone 2.000$ al año, y al principio su productividad es baja, pero una vez involucrados en el entorno laboral estos chicos no tienen precio para las empresas de seguridad. Muchos de ellos acaban siendo emprendedores en microempresas de transporte o alquiler de maquinaria agrícola.

Henrique Vollmer comenta el proyecto con los estudiantes del club de Venezolanos y del Net Impact IE Chapter

Estimado amigo del IE:
El Club de Venezolanos del IE y el Net Impact Club les invita a participar en la presentación que ofrecerá el empresario y emprendedor social Alberto Vollmer, Presidente de la empresa Ron Santa Teresa, acerca de uno de los proyectos de responsabilidad social más exitosos de Venezuela: El Proyecto Alcatraz.
Martes 29 de Mayo
16h30-18h30
Aula Magna
Invitado especial: Alberto VollmerDirector del Proyecto de Responsabilidad Social “Alcatraz”
Luego de la actividad se ofrecerá un Cocktail con los productos de Santa Teresa.

Favor confirmar asistencia al e-mail ClubVenezuela@ie.edu L as plazas al evento son limitadas.

Para mayor información sobre este evento, pincha en "more"

Que es Alcatraz? Es una ONG que se encarga de reclutar a jóvenes con serios problemas de conducta, impartiéndoles educación en valores, trabajo comunitario y asistencia psicológica para luego reinsertarlos en la sociedad y de esta forma contribuir a solventar dos grandes problemas: delincuencia y desempleo.

http://www.proyectoalcatraz.org/espanol/video.htm
Entre los logros de este proyecto a nivel mundial se encuentran:
Ser seleccionado como caso modelo por la Red de Conocimiento para el Emprendimiento Social (Social Enterprise Knowledge Network) liderado por el profesor James Austin de la Universidad de Harvard.
Segundo lugar a nivel mundial en la Conferencia sobre Juventud, Paz y Desarrollo en Sarajevo, Bosnia, organizada por el Banco Mundial. (Septiembre 2004).
Contribuir con la drástica disminución de hasta un 40% de los índices delictivos en la zona de alcance del proyecto.
Haber participado por dos años consecutivos como equipo en el Campeonato Internacional de Rugby "7 A-Side".
Si deseas conocer más acerca del Proyecto Alcatraz y acerca de la buena gestión de la empresa privada en Venezuela asiste a la presentación que tendrá lugar el martes 29 de mayo desde las 4:30 hasta a las 6:30 pm en el Aula Magna. La charla será impartida en español.

Se ofrecerá un Cocktail al finalizar el evento. CONFIRMA TU ASISTENCIA!

Do you know Liz Maw? Liz Maw is Executive Director of Net Impact. Get your chance to meet her and learn what Net Impact is all about; next Tuesday 20th.

Hi everybody!!! The IE Net Impact Chapter is happy to invite you to your one and only chance to meet Liz Maw next Tuesday the 20th at 15:00hs in S-101 (seats are assigned and will be given out on a first come first serve basis, so please RSVP to socialresponsabilityclub@ie.edu).

Do you know what Net Impact is? Net Impact is a network of leaders who are committed to using the power of business to make a positive social, environmental, and economic net impact around the world.

• Structure: A central office in San Francisco supports local chapters and manages programs designed to inspire and equip members to use the power of business to improve the world.
• Size: Network of over 130 chapters and 10,000 members; Chapters in top 30 MBA programs; 15 major U.S. cities with professional chapters; 19 international chapters.
For more information please visit www.netimpact.org.

About Liz, here is her bio:

Liz joined Net Impact as the Executive Director in the Fall of 2004. At Net Impact, Liz helps bring the student voice to the forefront of corporate social responsibility issues, whether that is through curriculum change or campus greening at universities, or through influencing recruiters in their hiring of socially conscious employees. Liz has been active with the Net Impact network since 1999; she was a co-leader of the student Net Impact chapter at Columbia Business School and a co-founder and leader of the Bay Area Professionals Chapter.

Liz's professional experience includes strategic consulting to nonprofits with the Bridgespan Group, a nonprofit strategy consulting firm, as well as fundraising and direct marketing for nonprofit organizations in New York City and Washington, D.C. She holds a BA with honors from Yale University and an MBA from Columbia Business School. Liz also spent one semester at the Haas School of Business at U.C. Berkeley.

If you are interested in Social Responsibility, this is the perfect opportunity to come and find out about Net Impact and the opportunities it can offer you.

Looking forward to seeing you there!

The IE Net Impact Chapter

Sunny december in Madrid, the sale has started....

This is the famous Giühwein, a typical Austrian tradition...

Our photographer stops by the cooking pot...

The wholehearted...

Freeeeeezeeeeeee

HOLA STUDENTS, FRIENDS, FACULTY OF INSTITUTO DE EMPRESA!

It’s time to enjoy the magic of Xmas!!!

The IE NEt Impact Chapter proudly presents the first IE Xmas Market. We invite you to participate in a unique event where we will be serving hot wine specially prepared.
It’s time to get to know people from other classes and masters!!!
This is the perfect occasion for you to relate to people from your section or other sections in a relaxed afternoon environment. Be prepared to face the winter!
It’s also time to have a positive impact on society!!!
The profit will be sent (together with the funds that BOTW raises during the Christmas Auction Party as well) to an NGO in Kenya, Africa, called Koinonia (www.koinoniakenya.org). You will also have a chance to buy fair trade products brought to you by Alexander Corrie (imba2006) who is in the beginnings of a start-up social entrepreneurship project. There will be 100% organic cotton T-shirts (OneMadrid) and “kikois” from Kenya.
When and Where?
TOMORROW Wednesday Dec. 20th, 15:00-20:00, Serrano 99´s terrace.

Please be informed that this is a cash-bar event. All monies raised will be donated to Koinonia.

For Spanish version, continue reading...

HOLA ALUMNOS, AMIGOS Y PROFESORES DEL INSTITUTO DE EMPRESA!

Ha llegado el momento de disfrutar de la magia de las Navidades!!!
El Net Impact Chapter (también conocido como club de responsabilidad social) orgullosamente les presenta el primer Mercado de Navidad del IE. Te invitamos a participar en este evento único, en el que serviremos vino caliente especialmente preparado para esta ocasión.Ha llegado el momento de conocer gente de otras Secciones y otros Masters!!!
Esta es la ocasión perfecta para que te relaciones con personas de tu clase o de otras en un ambiente distendido, aunque no necesariamente nocturno. Ven con mucho abrigo para enfrentar el invierno!
También ha llegado el momento de tener un impacto positivo en la sociedad!!!
Los beneficios obtenidos de la venta del vino serán destinados (junto a lo que logremos reunir también en la Christmas Auction Party del BOTW) a una ONG situada en Kenya, Africa, llamada Koinonia (www.koinoniakenya.org). Además, tendrás oportunidad de comprar productos de comercio justo, traídos por Alex Corrie (imba2006) que está en los comienzos de su proyecto de empresa socialmente responsable. Podrás adquirir camisetas de algodón orgánico (OneMadrid) y “kikois” de Kenya (una especie de pareos producidos por personas discapacitadas).
Dónde y Cuándo?
Miércoles 20 de diciembre, 15:00-20:00, terraza de Serrano 99.

IE Business School promotes the debate on corporate responsibility, social enterprise and sustainability

Madrid, November 2006. On November 17, IE Business School brought together world experts in corporate responsibility, renewable energies and the development of social business projects to analyse challenges and opportunities in their respective fields.

They all took part in the 1st IE Social Responsibility Workshop, an event organised by students currently undertaking the International MBA at IE, and sponsored by Sanitas and Acciona.

During the workshop the Social Entrepreneurship Award was announced, an award for the best social business plan designed by students from IE and partner schools of the Sumaq Alliance in Argentina, Venezuela and Brazil. The award, which came with a prize of €3000, is for projects that have social impact as a central component of the enterprise, while being both economically and socialy sustainable, as well as their potential to be implemented in other countries. In this first edition, the judges panel decided to share the prize and gave the award to the Help Argentina project drafted by students from the University of San Andrés (Argentina) and the Venezuela Option project developed by students from IESA (Venezuela).

Speakers at the 1st IE Social Responsibility Workshop included the following:

Jed Emerson, advisor to Al Gore on matters of sustainability, world expert in strategic philanthropy and sustainable investment and Senior Fellow of Generation Foundation. Founding director of the Roberts Enterprise Development Fund, has had faculty appointments at Stanford and Harvard Business Schools and twice been selected by the Nonprofit Times as one of the 50 Most Influential People in the Nonprofit Sector.

Daniel Lubetzky, President of PeaceWorks Holdings and promoter of the One Voice civic movement in which thousands of Israeli and Palestinian citizens work together to achieve peace in the Middle East, fighting against radicalism to reinforce their economic, business and social bonds. Since the year 2002, One Voice has managed to involve more than 200,000 Israeli and Palestinian citizens in projects involving the civil fight for peace and business development in the region. The movement has received the King Hussein Humanitarian Leadership Prize and has offices in Tel Aviv, Ramallah, New York, London and Ottawa, where it coordinates its activities.

Jeroo Billimoria, founder of Childhelpline, an NGO that helps children who live in the streets of India. Childhelpline helps the millions of disadvantaged children who live in the streets in India through a free 24-hour telephone line that puts them in contact with a broad network of social organisations. Thanks to the franchise growth model, Childhelpline has grown quickly in 31 cities in India and has already provided services for 4.5 million Indian children. For further information about the NGO, please log on to: http://www.childlineindia.org.in.

Cristóbal Colón, founder of La Fageda, a company that was created 24 years ago and which employs patients from psychiatric hospitals. La Fageda is a non-profit cooperative society whose main objective is the social and labour integration of the mentally ill and/or disabled through a work centre that enables the development of their personality and independence. The centre has four activities: a dairy products plant, a plant nursery, a gardening centre and a cattle farm. La Fageda is the third-largest manufacturer of yoghurts in Catalonia.

The 1st IE Social Responsibility Workshop was broadcast live over the Internet at www.ie.edu/netimpact, the official website of the event.

For more information on the event please click "more" below on the right & visit OUR WEBSITE
Schedule of Events for 17 November 2006

[English Version Below]
Antes de nada, en nombre del IE Net Impact club, nos gustaría agradeceros el interés mostrado en el primer evento anual sobre la Responsabilidad Social, al que hemos titulado “Find Your Impact”, y que tendrá lugar este viernes 17 de noviembre.

Por otro lado, necesitamos conocer cuál son vuestras preferencias para las dos sesiones partidas que hay en nuestro programa. Os recordamos que la sesiones 1 y 2 se desarrollarán simultáneamente (de 16:00 a 17:15 horas) y que los participantes tendrán que elegir una de ellas. Lo mismo sucede con las sesiones 3 y 4 (de 17:30 a 18:45). Para más información acerca de las mismas, podéis visitar la página del evento: www.ie.edu/netimpact. Para una mejor organización de la logística del evento, os agradeceríamos que enviarais un email a Trace, cuya dirección es thaggard.imba2006@alumno.ie.edu, indicando a qué sesiones vais a atender. Reserva cuanto antes, cupo limitado. Tienes el horario a continuación.

Para todos aquellos que no se han inscrito todavía, recomendamos que lo hagan cuanto antes debido a que cada vez quedan menos sitios disponibles. De la misma manera a lo indicado anteriormente, por favor especifiquen a que sesión van a atender, enviando un email a thaggard.imba2006@alumno.ie.edu.

¡Las aulas de cada sesión serán anunciadas después del almuerzo gratuito!

[English Version]
First and foremost on behalf of the IE Net Impact chapter I would like to thank you all for your interest in IE’s first annual Social Responsibility Day themed “Find Your Impact”, which takes place this Friday, November 17th. Finally, we need to know your choices for break out sessions. Below you will find a list of the 4 sessions. Remember that sessions 1 & 2 take place at the same time (16.00-17.15) and a participant can only attend one or the other. This is also the case for sessions 3 & 4 (17.30-18.45). Please send an email to Trace at thaggard.imba2006@alumno.ie.edu with your two selections that do not occur at the same time. Reserve soon as space is limited.

For those of you have not signed-up yet for the event please do so as soon as possible because there are very few seats remaining. Also as indicated above please select your preference of sessions. Please send an email to Trace at thaggard.imba2006@alumno.ie.edu.

The rooms for the break out sessions will be announced at the free lunch during the event.

Chapter Best Practices
Instituto de Empresa´s Global Village was chosen by Net Impact (www.netimpact.org) as one of the Best Practice Profiles to be shared among more than 120 chapters. Many of these topics were based on in-depth interviews and survey results. Congratulations to event organizers, company partners, and IE´s Net Impact chapter.

Instituto de Empresa's Global Village

Summary:
Insituto de Empresa this year (2006) had students from 49 different countries. The idea was to organize an event in which every student would prepare something (food or drink) from his/her own country. Global Village was a party in a diverse environment where cultures from all over the world were represented. Each entrant/participant bought a ticket and the money collected supported the treatments of children with West Syndrome. It was a combination of a social event that fostered cultural awareness/understanding and a fundraising event for the "Fundacion de West".

Process:
The success of the event was dependent on the students' involvement (prepare things) and participation (come and buy tickets). There was ongoing communication based on teasers as well as a customized approach (e.g. special approach to the Chinese community, the Greek community etc.) so that they feel the ownership of the event. Teasers and reminders were different every time in order not to bore them (e.g. every e-mail or poster included new information such as having pools filled with ice to have the drinks fresh, having music, or things that a country will have in its stand). At the same time, in order not to limit ourselves to students, faculty and staff were also invited. Ticket sales begun 1-2 weeks before the event and the team organizing Global Village went to different classes (for students) and offices (for faculty and staff). Tickets were sold also at a centralized place (International Student office) and at the entrance of the event. There was in-kind sponsorship for drinks and snacks (a suggestion is to have this in case participants are many and there is not enough food prepared). There are many things that can enrich the event such as a contest for the best stand, national dances, information about the countries and the problems they are facing etc. Small details such as the place, the time and date of the event can be crucial. Next year we will approach companies for money sponsorship rather than just in-kind donations.

People:
The team consisted of 6 people. 3 were actively involved from the beginning and the rest helped 1-2 days before and during the day of the event when the tasks were more. Their roles involved: communication with the NGO, logistics, promotion to students and IE Personnel, ticket sales and operational things during the event.

Key Stakeholders:
Administration support was very easy to gain since at IE; students' initiatives are truly supported. In this case, there was also a good cause behind it, so IE was more than helpful. It was a great initiative to have fun while doing good.

Tools:
The tools were simple. Since our target was easy to reach, word of mouth was crucial. We depended on e-mail, posters, presentations in classes and 1-1 approaches.

Outcome:
A lot of people joined the event. There was representation from many countries (some had national costumes, others got in-kind sponsorship from restaurants, photo exhibitions, local products sold and the revenues were donated to children with West etc) and everyone had a very good time. The money raised is sufficient for monthly physiotherapies for 40 children with West.

Recommendations:
Involving people is crucial in such an initiative. They need to feel ownership and create excitement about the event. Location is important (spacious, proper infrastructure, possibility for inside and outside due to weather changes) as well as date/time (students have a heavy schedule...a Friday is usually better in order not only to prepare things but also be able to join). Communication should start some weeks before the event.

You can see this information online at the Net Impact site

Corporate Responsibility Blog- Net Impact Section

Website for Net Impact

Global Village was a celebration of cultures and diversity where students prepared something typical from their countries. The result was a party where students and IE Staff got together and had a great time. The money raised from the tickets sold, was donated to the West Syndrome Foundation: 1,500 Euros enough for monthly pool physiotherapies for 50 children.

A big thanks to the students of the 18 countries which prepared something: Germany, Mexico, Argentina, Turkey, Norway, England, Switzerland, Brazil, China, India, Costa Rica, Georgia, Chile, Portugal, Greece, Spain, Egypt, USA.

Also a big thanks to the Students office which was more than supportive and gave us a budget for the event, the Partners club, that contributed a lot in the preparation of the stands, the Marketing club that donated cava, the Gourmet club that donated a whole jamón ibérico and wine, Helena from Brazil who sold great bikinis (www.dunasswimwear.com) and donated part of the revenues, Justine from China who gave an artistic touch by selling her pictures and also supported the West Syndrome Foundation with her sales, the two Indian restaurants that donated food - Great initiative from our Indian community (who also sold Indian products and donated profits), our in-kind sponsors: Corona, Old el Paso and Coca-Cola and of course everyone who came and contributed.

On behalf of Net Impact Chapter and the children with West Syndrome a big thanks to all of you!

Our Motto
"Learning by Doing"

Who we are
We are business students and spouses who share the same passion- achieving a better world through socially responsible business practices.

Our Vision
To create an environment that fosters IE student growth in the area of social responsibility, including education, practical application, and employment opportunities.

Our Objectives

+Net Impact Chapter: we intend to join a network of more than 13,000 leaders committed to improving the world through socially responsible business practices.

+Corporate Social Responsibility: we apply and develop skills in the real world, while making an indirect, positive impact on society through corporations.

+Social Action: we apply and develop skills in the real world, while making a direct, positive impact on society through hands-on contributions.

+Case Studies: we learn more and help others learn more about social responsibility by researching and writing case studies.

+Job Opportunities: we increase IE student access to and awareness of NGOs and companies in the area of social responsibility.

+Exchange Ideas: we learn from one another by discussing various social responsibility topics.

+Guest Speakers: we attract fresh insights that increase IE student awareness of current topics related to social responsibility.

For more information on the IE Net Impact Chapter, see our powerpoint presentation Download file

Contact Us
Email: socialresponsibility.club@ie.edu